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Insights Discovery

It's amazing how different people react to the same thing. Consider the famous question "Is the glass half empty or half full?". What do you see inside such glass when you spot it on the table? The water or the air? This is of course not a school-grade-sort of a question. Actually, there is no right or wrong answer here. There's no definite reason to consider anyone thinking that the glass is half full to be overly optimistic or those who see the emptiness of the glass to be unreasonably realistic. It is just a point of view and nothing more. But, it tells a bit about your character or how Carl Jung, a well known Swiss psychiatrist and psychoanalyst defined it - your personality type.

The point of inquiries like this one is simply in the fact that if we ask ourselves enough questions they would have potential to unveil our personality type fully, or to the high degree of accuracy. However, we would need to be careful in both, selecting the questions and defining all resulting personality types. There are numerous personality tests within psychology and of those based to Carl Jung's study, the most comprehensive is a Myers–Briggs Type Indicator, which assigns you a value from four categories: introversion or extraversion, sensing or intuition, thinking or feeling, and judging or perceiving. One letter from each category is producing a four-letter test result. For example if your test is resulting in a dominance of introversion combined with intuition while you are basically a thinking person with perceiving feat, you would be assigned a "INTP" personality type.


Perhaps, the most of the psychology, in relation to personality types are based on Jung's "Analytical Psychology", the phrase he coined in 1912 when he published "Psychology of the Unconscious", his breakthrough study, that firstly associates to his split up with Sigmund Freud after six years of collaborating in the field. In this book, he established for the first time, his new theory focused on the collective unconscious instead of Freud's conception of libido and the importance of sexual development. When he first read it, Freud muttered the word "heresy" and felt that Jung had "lost his way" from that point on. Perhaps, just like with the 'glass half filled or half empty' this dispute between the two extraordinary men from the history of Psychology, has no definite winner or looser. They might be both right depending on the point of view. After all, the human mind is driven by a still mysterious engine we are keep trying to fully understand.

However, what's interesting in regards to the Freud-Jung dispute, it's what Jung said some years after the split up. According to Jung, the main difference between him and Freud was their personality types being introvert and extravert respectively. Their attitude types were pretty much opposite as the first type persuaded by the voice of their inner self while the second finds their interest inexorably drawn to external things. In his book 'Psychological Types', published in 1921, he said that "since we all swerve rather more towards one side or the other, we naturally tend to understand everything in terms of our own type".


But, if we get back to the personality test, the most obvious questions is what would it's application be? Other than in medical/psychiatric practice, I mean. Of course, we all know ourselves well, so there's no point of some test telling us what we really are. We already know that. If you are a friend with somebody for a long time, surely, there is no need for any test to tell you the obvious about what you already learned about your friend from the experience. Clearly, and maybe the only use of such test would be to learn about personality of someone who you don't really know well. However, the test by it's nature is extremely personal and it naturally raises a wave of privacy issues which are in most countries protected by the law especially after previous decades of the expansion of the internet.

Keeping in mind everything we know so far, what's left and where one such test could be more than useful is, no doubt, all kind of business environments. The offices are by definition filled with lots of colleagues and the adventage of knowing everyone's personality type would benefit the communication between people and enhance productivity significantly. Providing, of course, that employers and employees are fine with sharing their personality test results with each other.


Finally, at the end, we come to the titled personality test that was created exclusively as a business application. Based on Dr. Yolanda Jacobi's interpretation of Carl Jung's theory of psychological type, along with other theories from the Psychology, 'Insights Discovery' is a simple and accessible four color model designed to better understand ourselves and others. If you check the above picture, the basic colors are divided between introversion/extraversion (vertically) and thinking/feeling (horizontally). The test itself is a 25-frame questionnaire of 100 word pairs, which when completed produces the Insights Discovery Personal Profile. Of course, no person is entirely described by one of the colors alone. After all, we are all a mix of different traits that we display differently based on different occasion, environment, mood, etc. Hence, Insight Discovery offers a total of eight personality types, which are shown in center circle with a four more types which represent a blend of two colors.

Please find more details in the references below as I won't go deeper into the science behind 'Insights Discovery' than this. However, if you decide to take the test you will get a result printed in details explaining your personality type on more than 20 pages where you can find your key strengths but also potential weaknesses along with healthy tips for communication between types for both you and the others. What you also will get is a nice little colored Lego-like bricks which represents your colors. If assembled right, it shows your exact place on the Insights Discovery wheel, and it can do it for the both of your conscious and less conscious position.

This little one below is mine.



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